Use the additional space to ensure your card is beautifully designed, and include extras like taglines and promotional graphics. With a double-sided card, you have the chance to really maximise your brand. Tempted to see if you can reduce printing costs and stay single-sided? Well, there are a few benefits you'll be missing out on. If they're placed in a Rolodex or scanned into a computer, there's a chance the details on the back of your card will remain hidden or unseen. It's also worth thinking about the way your potential clients will store their business cards. For example, fellow conference attendees might use the blank space on the back of your card to jot down what you were talking about and how you could connect in the future. Single-sided cards come into their own in busy, social situations where people might want to take notes. Put your best foot forward when meeting new potential clients or colleagues with a carefully considered, quality business card. Weigh up the pros and cons of adding a second side before committing to a new business card. Will a double-sided business card be twice as effective?
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